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The Crimson

The student news site of Bernards High School

The Crimson

The student news site of Bernards High School

The Crimson

The Jenner Sisters’ New Fashion Line

The Jenner Sisters New Fashion Line

The Kardashian family is notorious for building their $65 million empire through multiple business ventures such as; clothing lines, skin care, books, make up  and even multiple apps available for the iphone and android. While sisters Kim, Khloe and Kourtney have proved to be successful entrepreneurs, their younger sisters are ready to prove they’re just as capable. Kendall and Kylie Jenner have taken social media by storm, both racking up more than 35 million followers on their instagram accounts. With a huge fan base from the younger generation, the two sisters have announced that they will be coming out with a clothing line of their own.The Jenner sisters have already been present in the fashion industry with two clothing lines. In 2013, Kendall and Kylie launched their clothing line “Kendall&Kylie” at PacSun. More recently, the two did a collaboration with TopShop. While both ventures proved to be lucrative, they decided to branch out and create their own line. Both Kendall and Kylie have been trendsetters in the fashion industry. Kendall is a high end fashion model for brands such as Chanel and Balmain. Kylie has attracted followers with her unique style and unique makeup. Between the two, this dynamic duo is sure to attract attention to their company.

The clothing company is set to launch in Spring 2016 and is set for the mid price market. The line offers shoes and stylish clothing that highlights each sister’s unique taste. The price range is from $68-$498 and is set to be sold in luxury department stores such as Neiman Marcus and Saks Fifth Avenue. From jumpsuits to dresses to shoes, “Kendall+Kylie” has a diverse lookbook.

They strive to be very involved in the creation of their line, saying that they have been hands on in every aspect thus far. From fabrics to models to labeling, Kendall and Kylie have their person touch on it all. It has also been a dream in the making since they were young, and it is evident their enthusiasm. They have been doing promotions around the world, and even had a cocktail party during New York Fashion Week.

As it hits stores this Spring, search stores to see what the two sisters have created from their differing styles. Have the Kardashian family really done it again?

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