Sofia Richie, the daughter of music legend Lionel Richie, wed her now-husband Elliot Grainge in the South of France at Hotel du Cap-Eden-Roc on April 22, 2023. Grainge is the founder of music label 10K Projects and is also the son of Universal Music Group chairman and CEO Lucian Grainge.
After announcing their engagement in April 2022, Richie and Grainfe jetted to the French Riviera for an extravagant wedding weekend one year later. From the moment the couple and their many celebrity guests had arrived, the wedding festivities have dominated headlines and social media, with many declaring the event the wedding of the year.
Between Richie’s three custom Chanel bridal gowns and surprise performances by Lionel and Good Charlotte, it’s no surprise why the nuptials generated such fanfare. The entire weekend was a party from start to finish.
Ever since the wedding social media has been flooded with Sofia’s dreamy wedding. Thanks to the charming “Get Ready With Me” videos from her TikTok debut, Gen-Z creators have dubbed the event “our royal wedding,” while others are going so far as to say that they’ve become the “biggest Sofia Richie fan in the span of one single day.”
Following her GRWM video, Richie continued to create more videos of this nature on TikTok and shared glimpses of her wedding preparations. Additionally, Vogue released footage of Richie working with designers on each of her wedding pieces, further amplifying the attention around her big day.
By showcasing her big day in real-time footage, the wedding offered fans an exclusive glimpse into Richie’s special moment, which played a part in Chanel’s viral triumph. Unlike most celebrities who prefer to keep their lives under wraps and post about them later, Richie’s approach was dubbed quite refreshing.
But it wasn’t just the pieces she wore that drew attention, it was her actions also drew widespread attention, which resulted in a viral moment that gave the French luxury brand a boost in relevancy that they’ve long desired. Following the wedding, there was a surge in online searches for the fashion house.
Online fashion platform Lyst, which monitors the latest fashion trends, reported a 300% surge in searches for “Chanel” after the wedding. There was interest in specific items, such as the “maxi dresses” and “Chanel Slingbacks,” which witnessed a 40% increase in online searches.
